Planning my portraits was one of the most considered parts of building my new site, and I wanted to share how I approached it — from choosing the photographer to selecting the final edit — in the hope that it helps you plan your own.

Your brandmark is designed to work small. It’s is a distilled visual signature: simple enough to read at a glance, distinctive enough to be recognised at a thumbnail.

Your brandmark can be used on social media to great effect, including your profile picture, stories covers and in the posts themselves.

Whether I’m designing a custom brandmark for a client, or creating them for my templates, they all start the same way; analogue first, digital second.

Used thoughtfully, your brandmark becomes a subtle but powerful way to guide your visitor, add personality, and create a more considered, layered feel across your website.

When you purchase one of my brandmarks you get to tailor it to your brand, by specifying the colour you would like. All I need from you is a hex code. And the best part is there is no design software needed.

If you’ve ever come across the terms RGB and CMYK when working with colours, you might have wondered what they mean, and more importantly, which one you actually need from your design file.