DOTTA
Brand styling & website design for a contemporary floral studio in the heart of London.
Project scope
— Brand strategy
— Logo design
— Brand styling
— Social media templates
— Squarespace website design
The brief
When DOTTA's founder, Alice Kenyon approached me, she had already built a distinctive floristry style — modern, bold, sculptural and colour-forward florals.
Where she was struggling was the brand around it: a self-designed logo and website that didn't yet reflect the calibre of the work.
Alice wanted an identity and site she could be proud to put her name behind, as she builds toward more of the brand and event-led work that gives her the creative freedom to really flex her style.
Brand strategy & styling
Our discovery calls helped define Alice's ideal client, her business model, and where she wanted the studio to go. We defined DOTTA as a friendly, contemporary and creative design-led studio, which is playful but never childish.
We developed brand styling that felt as urban and dramatic as DOTTA’s floristry, creating a full visual system — palette, type, texture and decorative accents — translated from Alice's reference imagery.
Snowdrop
Lilac
Lime
Cornflower
Chocolate cosmos
Logo design
Alice wanted a wordmark that was truly unique, so I created a modular design built from geometric shapes for each letter — flexible enough to break apart and use as standalone design accents on the homepage and across social and print — alongside a brandmark inspired by the Chocolate Cosmos flower.
Social media templates
A set of reusable Instagram and Tiktok templates allows the brand to stay consistent and speak the same language as her website.
Squarespace website design
Full site structure, page planning and design, across Weddings, Bespoke Weddings, Curated Collection, Events + Brands, and About — including naming conventions and content guidance — built to convert enquiries, not just look good.
As a confident writer, Alice wrote all the copy herself. Her tone of voice is so authentically DOTTA that no one else would do it justice.
“ Alice Quote here”
If you’re interested in working together on building your brand or Squarespace website let’s schedule a call to discuss your project.