DOTTA
Brand styling & website design for a contemporary floral studio in the heart of London.
Project scope
— Brand strategy
— Logo design
— Brand styling
— Social media templates
— Squarespace website design
The brief
When DOTTA's founder, Alice Kenyon approached me, she had already built a distinctive floristry style — modern, bold, sculptural and colour-forward florals.
Where she was struggling was the brand around it: a self-designed logo and website that didn't yet reflect the calibre of the work.
Alice wanted an identity and site she could be proud to put her name behind, as she builds toward more of the brand and event-led work that gives her the creative freedom to really flex her style.
Brand strategy & styling
Our discovery calls helped define Alice's ideal client, her business model, and where she wanted the studio to go. We defined DOTTA as a friendly, contemporary and creative design-led studio, which is playful but never childish.
We developed brand styling that felt as confident and urban as DOTTA’s floristry, creating a full visual system — a bold palette, expressive type, unexpected texture and floral decorative accents — translated from Alice's reference imagery.
Snowdrop
Lilac
Lime
Cornflower
Chocolate cosmos
Logo design
Alice wanted a wordmark that was truly unique, so I created a modular design built from geometric shapes for each letter — flexible enough to break apart and use as standalone design accents on the homepage and across social and print — alongside a brandmark inspired by the Chocolate Cosmos flower.
Social media templates
A set of reusable Instagram and Tiktok templates allows the brand to stay consistent and speak the same language as DOTTA’s website.
Squarespace website design
As a confident writer, Alice wrote all the copy herself. Her tone of voice is so authentically DOTTA that no one else would do it justice. I just helped guide her along the way.
I provided full site structure, page planning and design, across Weddings, Bespoke Weddings, Curated Collection, Events + Brands, and About — including naming conventions and content guidance — built to convert enquiries, not just look good.
“Clea completely exceeded my expectations with my rebrand and new website. She was so attentive throughout the whole process and really took the time to understand my business and what I was trying to achieve. As well as helping with all the aesthetic elements, she gave me loads of valuable business insight and advice on my copy, which was such a bonus.
I’m super indecisive but I really appreciated her patience and how invested she was in getting every detail right. It was genuinely a pleasure to work with her — she’s easy going and responsive, and made what could have been quite an overwhelming process feel straightforward and enjoyable.
I’m so happy with how everything has come together and feel like my branding and website finally feel like me and properly reflect the direction I want to take my business in. I’d recommend her to any creative looking for a rebrand or a new website — the thought, care and extra insight she brings to the process really sets her apart.”
Are you ready to take the next step?
If you’re interested in working together on building your brand or Squarespace website let’s schedule a studio call to discuss your project.