Veganuary at Pizza Express

Floral Styling, Styling, PressClea BroadComment

I worked with my client, Lucre PR, to style this 2019 Veganuary press event for Pizza Express to highlight all the vegan options on the restaurant chain’s menu. My brief was floral and prop styling that felt contemporary and fresh and inline with the idea of modern vegan living. I used seasonal Spring flowers and vases in palette of pastel colours, balanced with greys. I also used lots of foliage to keep it looking fresh and preventing it from straying into wedding territory.

Pizza Express also wanted to showcase some of the ingredients in their vegan dishes, so I mixed the floral styling of the shelves with fresh fruit and vegetables. I also showcased bottles of vegan drinks, such as Seedlip, from their menu and mixed in crockery and glassware to make their Global Innovation space feel like a working bar/restaurant as opposed to an events space.