I worked with my client, Lucre PR, to style this 2019 Veganuary press event for Pizza Express to highlight all the vegan options on the restaurant chain’s menu. My brief was floral and prop styling that felt contemporary and fresh and inline with the idea of modern vegan living. I used seasonal Spring flowers and vases in palette of pastel colours, balanced with greys. I also used lots of foliage to keep it looking fresh and preventing it from straying into wedding territory.
The atmosphere Lucre PR and Park Plaza wanted to create was the magic of Narnia. I wanted to bring the outside in, using lots of snowy trees, dripping with icicles and snowflakes, small feathered birds on branches, a beaver in the sleigh and a 6ft polar bear in the bed
For the Pizza Express Christmas menu press launch I was set the task by Lucre PR to transform the Covent Garden restaurant into a golden winter wonderland, no mean feat in the middle of a London heatwave.