CLEA BROAD

Seedlip 'Garden 108' Sculpture

Floral Styling, PropsClea Broad

When non alcoholic drinks brand Seedlip were ready to launch their second drink, Garden 108, they asked me to bring the new label to life in the form of a sculpture. The label depicts the illustrated head of a hare made from the ingredients of the drink which are hops, hay, mint, thyme, rosemary and peas. I used these ingredients to decorate the sculpture of the hare’s head which I had sculpted out of copper wire, the copper echoing the foiling on the branding. Founder Ben Branson liked the idea of it appearing to be growing, so the whole sculpture sat on a trunk and moss covered plinth. 

Garden 108 launch at Little Social, Jason Atherton's Pollen Street restaurant featuring my Hare sculpture.

Photograph by Brian Whar.