CLEA BROAD

Juliet Sear's Botanical Baking book launch party

Floral Fashion, Millinery, Press, Floral StylingClea BroadComment

I was invited to participate in the book launch for Juliet Sear’s latest book Botanical Baking and was asked to come up with something floral, interactive and memorable that would engage the 100 plus guests at the event. I created a grown up dressing table with flower crowns, headbands and glasses so that guests could try them on to have their photo taken in front of a flower arch by Wild Wood London. The interactive nature of this appealed to the guests and made them feel more relaxed for the photographer. It also encouraged selfies which were widely posted on social media with the hash tag #botanicalbaking, helping to spread the word about the event and the book. The event took place at Coal Drops Yard shop Wolf & Badger.